Mass Communication is a profession of creativity, where an individual can nurture their own thinking process and project them with their own creativity – “Creativity is an ability to think out of the box and create new ways to solve problems”.
Information is transmitted and exchanged through mass media in the process of mass communication. Broadcasting media, including TV and radio, as well as modern media, such as advertisements and digital media, make up the dynamic sector of this course. It can be broadly understood to refer to the process of extensive information circulation within contexts and globally. It will allow students to develop a thorough understanding of the professions involved, helping them broaden their career options .
GRD Institute of Media & Mass Communication will set global standards for media education, research, extension, and training, using state-of-the-art technology for building a knowledge-driven information society, contributing to human development, empowerment, and participatory democracy, anchored in pluralism, universal values, and ethics.
Government of Uttarakhand
Sri Dev Suman Uttarakhand University
As an academic discipline, B.A. Mass Communication covers the study of constituents of mass media such as newspapers, magazines, cinema films, radio, television, etc.. B.A. Mass Communication graduates are hired in capacities such as Columnist, TV Correspondent, Correspondent, Writer, Fashion Photographer, etc .
GRD Institute of Media & Mass communication offers extensive Bachelor’s degree courses which acquaint students with the fields of television, radio, print, and new media journalism and production with a unique and rational combination of theoretical and practical exposure. The institute prepares students to put learning into practice through state-of-the-art studios, an industry-aligned curriculum, interactions with eminent journalists and distinguished media scholars, and employment-relevant training.
The students study and undergo training in various domains like reporting and writing for print media, feature writing, photography and photojournalism, advertising and public relations, event management, web journalism, print design, anchoring and electronic media production, film studies, media law, radio journalism, media management, and research.
The course consists of theoretical as well as hands-on approaches in communication & media. The course goes beyond the regular degree programs through its approach and combining creative methodologies to deliver effective communication strategies.
Mass Communication has emerged as a major area of interest and has immensely contributed to the development & empowerment of society. As an academic discipline, it has rapidly acquired importance and become a major attraction for students. The information technology revolution has significantly contributed to the expansion of mass media. It has also posed major challenges for students, teachers, and practitioners of mass media. The rapidly evolving technology scenario is changing the very complexion of the discipline in a manner unknown to any other area of academic activity.
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